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Vous avez peut-être vu dans le métro parisien ou sur les réseaux sociaux des publicités énigmatiques, mettant en valeur un « ami » qui ne « laissera jamais la vaisselle dans l’évier » ou qui « regarderai tous les épisodes avec toi ». Si le marketing entretient sciemment le flou quant au produit proposé, les plus aux faites des enjeux autour […]
